Ultimate Jewelz opened its doors as a body jewelry wholesale company in 2001 in Berkeley, CA. Avishay Shabtai started the company by traveling to the far east and buying jewelry direct from manufacturers in Thailand, Indonesia, Korea and China. He began to sell the body jewelry products to various shops all over the West Coast. Soon after, our customer base expanded to all 50 states, and eventually worldwide.

While we buy directly from the manufacturer, which designs and produces items especially for us, we are able to ensure the most competitive prices and quality in the piercing industry to you. Of course, we can design or custom make any style of jewelry upon your request.

Our main goal is to always meet the quality of jewelry that our customers expect at competitive prices and to provide unique and custom designs. We regularly expand our jewelry line and add new items. We carry all kinds of surgical steel basic piercing jewelry; titanium; 14K & 18K gold; organic body jewelry such as horn & bone; wood earrings and plugs; natural stone spirals and plugs, etc.  Additionally, we sell piercing needles and displays that are designed specifically for body jewelry.

Besides our wholesale company, we opened a professional piercing shop in 2003 in Davis, CA. Since we also run a retail business, we understand our customers’ needs better, in terms of quality, prices, sizes, and appropriate jewelry for piercings. Feel free to ask us any question related to piercing-- our staff is quite knowledgeable!

We look forward to doing business with you!